Evaluation Activity 5: How did you attract/adress your audience?

How did you attract/address your audience?

(You may have to pause at some points to read the annotations because they are quite fast, And its slightly out of sync, sorry!)

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• The use of this distribution company shows that the genre is horror seeing as 'Twisted Pictures' are associated with  and distributed  such films as The Saw franchise, so using Twisted Pictures you automatically assume  that the film you're about to watch is a horror.
• The use of editing with this distribution by making it more pale and having a wavy effect relates to the opening and how the killer takes the victims to an alternate reality.
• The use of using a horror film making The character jump is a good reference to the genre of horror. we found that the less lighting we used the more effective it is making it look more like a generic horror film. 
• The use of loud noises suddenly rising from dead silence shows that by doing this it builds up tension and then suddenly making the audience jump. making them scared in the first few second of the film, basically preparing them for whats to come.
• Using a close up of the remote almost gives a 3 Dimensional effect, if the film was in 3D this part would most definitely be coming out of the screen.
• The use of having the actors and people working with the film being displayed on the bottom of the screen means that it is relating to generic horror films, for example; Scream had their credits rolling in their opening at the bottom.
• by making most of the rooms dark, it sets the setting to be scary and gloomy, making the audience wonder what is lurking in the shadows of the victims house.
• This shot is a good shot, by placing the camera inside a fridge means that not only can we see the character from a perspective that is normal in most films, but we get a sense of seeing the character from a different view, a view being from the fridge almost making it seem we are in the fridge.
• the use of using different camera shots is effective, for example, having alot of close up shots of the character doing certain things means that the audience can relate to the character, this can also be because the character is doing normal things that a normal person would do. ie, getting a glass of water. making the audience relate.
• for a split second, while the character is drinking the glass of water, we used a crash zoom effect, which means zooming out while movie the camera towards the person.
• Again making the surrounding setting dark shows that the film is linked to darkness which links to horror, which is our chosen genre, making it fit.
• This is where the music starts the music that we made on Garage band fits very well with the opening, it makes it seem eerie, creepy and scary, thus fitting in with the genre, this type of music is also similar to the soundtrack for the horror film Psycho.
• here is where we added loud footsteps, this being because the killer is important and we wanted to draw the attention of the audience to whatever the killer does seeing as she is the main protagonist in our opening.
• here is where we see the victim being attacked by the killer, as you can see they are wearing dark costumes/clothing which blend with the dark and dull backdrop. we kept the noise level to a minimum and slowed it down to show how fast the fighting is, making it seem more real and believable.(but with the music very loud,creating an eerie atmosphere)
• Having this white part in our opening builds tension in the audience because having a plain setting/ screen usually means that something is about to happen, and that it is preparing them for whats about to happen.
• Panning down to another place slowly and blurring at the same time gives the effect of someone opening their eyes and looking around for the first time, the lighting is now lighter and the time of day is now daytime; referring to the synopsis of the rest of the film where our killer takes their victim to another world/ an alternate reality.
• The victim is now in the alternate reality, this relates to the film Silent Hill where the main character Alessa takes people to an alternate reality where there is no escape, We also used a special effect called crash zoom which is shown between 1:38-1:40, where we moved the camera towards the character while zooming out, creating the effect.
• Now the Action movie-style music comes in, the killer is now attacking the victim, we thought it would be appropriate to use fast pace music that we created in garageband  doing this gives the audience a feel of adrenaline pumping through them while the fight is going on leaving them to wonder who is about to win or die.
• The unique selling point for this opening would be the use of the crash oom effect and how we used it quite frequently throughout the opening.
• The lighting is very bright thus referring to the world being different to the other one, the other world was at night, it was also gloomy and dark. this new world seems to be daytime, light and bright. which contradicts with itself by showing that the light world is where all the dark and twisted things happen.
• The characters fighting show that not only does this film relate to the horror genre it also relates to the action genre, mostly the chosen genre was horror, but somehow we slipped in a little action. 
• this can differ to some horror films because usually right before the killer kills the victim the screen goes black and you hear a scream, this kind of scene is what we tried to stray away from, so we then made our own cliche horror move by blurring instead of going straight to black.
• The victim now loses is life, we show this by having the killer do an almost 'slit throat' action, to make this more believable we added a blur at the end to show that his life is slipping away from him.
• but we did add a thud making it seem that the victim fell from a high level and landed on something very hard.
• this shot is really effective, by having the camera below the killer, shows that the killer has power and dominance over their victims and that they are below the killer.
• This part shows the victim to be truly dead. this is shown because of the fake blood that we used, this part is something that is used alot in horror films, where they show the victim dead after all the dramatic parts in a peaceful state- while looking/ being dead, and also using fake blood out of watered down paint to give the blood puddle effect.
• doing this will attract the right audience because once they know that there will be blood, the gore loving people will want to watch the film.
• The title then brings the whole piece together, 'no sympathy for the dead' could mean that the victims of the killer have done wrong in their lives. The use of font and colour of the title is simple and minimal, relating to such films like: Scream and The Awakening. the eerie music then picks up again just for the title creating a scary atmosphere for the audience.

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